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TIME: Almanac 1995
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1994-03-25
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<text id=89TT3090>
<title>
Nov. 27, 1989: Making Up, Hollywood Style
</title>
<history>
TIME--The Weekly Newsmagazine--1989
Nov. 27, 1989 Art And Money
</history>
<article>
<source>Time Magazine</source>
<hdr>
BUSINESS, Page 74
Making Up, Hollywood Style
</hdr><body>
<p>Sony and Warner Bros. settle a billion-dollar talent war
</p>
<p> There's no business like show business, even when it comes
to off-screen commercial disputes. In a settlement that left
Hollywood somewhat breathless last week, Warner Bros. and Sony
Corp. ended their two-month battle over the services of Peter
Guber and Jon Peters, the megahit producers of Batman and Rain
Man. Warner agreed to release Guber, 47, and Peters, 44, from
a five-year contract, thereby permitting Sony to hire the pair
to run Columbia Pictures Entertainment, which the Japanese firm
is acquiring for $3.4 billion. In return, Sony ceded
entertainment assets to Warner Bros. that analysts estimated
could be worth between $400 million and $600 million. "Sony has
paid the most extraordinary price in history for management
talent," said Alex Ben Block, editor in chief of the industry
newsletter Show Biz News.
</p>
<p> In a suitably cinematic twist, the deal turned the feuding
companies into close business partners. Under terms of the
agreement, Sony agreed to sell Warner a 50% interest in
Columbia House, the largest U.S. direct-mail club for records,
tapes and videocassettes. Warner Bros., which is controlled by
Time Warner, also received exclusive cable-TV distribution
rights for all Columbia feature films, television movies and
mini-series. Included were the 2,700 movies in Columbia's film
library. In addition, Warner Bros. will become sole owner of the
valuable Burbank Studios -- which the two companies now jointly
hold -- by acquiring Columbia's 35% interest in the film lot in
exchange for sole title to Warner's smaller Lorimar Studio. And
Warner will keep some 50 film projects that Guber and Peters
have under development, including Batman and Rain Man sequels.
</p>
<p> The dispute erupted in September, when Sony recruited Guber
and Peters to head Columbia for $2.75 million in annual
salaries plus profit-sharing bonuses. Sony also agreed to pay
$200 million for Guber-Peters Entertainment, which the two men
operate. Warner Bros. responded with a $1 billion suit against
Sony for inducing Guber and Peters to break their Warner
contract. Said Ed Atorino, who follows the entertainment
industry for the Wall Street firm Salomon Bros.: "Sony didn't
read the fine print. Warner made them pay for it."
</p>
<p> Nonetheless, the deal will bring Hollywood's two hottest
producers to Columbia Pictures. That should help stabilize a
struggling studio that has gone through three top management
teams since 1978 and had been at a standstill while awaiting the
outcome of the Sony-Warner battle. But after paying a
spectacular price for admission to the U.S. movie business, Sony
will expect its two hitmakers to deliver some true Hollywood
miracles.
</p>
</body></article>
</text>